PANDAUX is a Melbourne-based digital agency that was originally founded in 2015 in Wellington, New Zealand, and relaunched in Melbourne, Australia, in 2024. PANDAUX was established to meet the growing need for a more user-centric approach to designing user interfaces. The agency recognised a lack of UX research being conducted to drive design strategy in a way that balances both user needs and business objectives.

Since then, PANDAUX's mission has been to take a user-focused approach to developing solutions by incorporating user research and discovery into the design process. This ensures that the solutions we create not only meet user expectations but also deliver on business goals.

In addition, we have come to understand that creating inclusive digital experiences is a cornerstone of well-designed, user-friendly solutions. PANDAUX has repositioned itself not just as a UX-focused agency but as one that prioritises usability and accessibility. Our belief is that applications should be easy to navigate, understand, and interact with, while also ensuring that these digital experiences are accessible to everyone, including individuals with disabilities. This means accommodating a wide range of user needs and providing alternative ways to engage with content.

By focusing on both usability and accessibility, PANDAUX enhances user satisfaction, broadens audience reach, ensures compliance with legal standards, and fosters a more inclusive web environment.

As a result of this vision, PANDAUX specialises in delivering exceptional solutions for interactive data dashboards, data visualisations, CMS integrations, multi-step online forms, microsites, UX research, and usability/accessibility audits, as showcased in our portfolio of work.

• 2005 •
Thought. Action. Interaction.

This journey was inspired by a compelling principle in interactive design, as detailed by Elsom-Cook in his book Principles of Interactive Multimedia, where he highlights these elements as essential to creating effective multimedia systems.

1 • Thought

This principle emphasises designing multimedia content that stimulates critical thinking and reflection, engaging users' cognitive processes to enhance understanding and retention.

2 • Action

This principle focuses on encouraging users to take physical or cognitive actions, such as navigating, making decisions, or engaging in activities. The aim is to create a dynamic, interactive experience where users are actively involved rather than passively consuming content.

3 • Interaction

This principle emphasises the design of interfaces that enable meaningful two-way communication between the user and the system. Effective interaction design allows users to easily and intuitively engage with content, resulting in a more personalised engagement.

_____

This principle focuses on the cognitive processes that users engage in while interacting with multimedia systems. The idea is to design multimedia content that encourages users to think critically and reflect on the information being presented. Thought-provoking multimedia aims to engage the user’s mind, promoting deeper understanding and retention.